Top 5 Social Apps Performance in South America Q4 2024

In the fourth quarter of 2024, the top social apps in South America showed varied performance across key metrics such as downloads, revenue, and active users. Using data from Sensor Tower, we delve into the trends of these leading apps.

TikTok - Videos, Shop & LIVE experienced a steady increase in weekly revenue, peaking at approximately $1.6M in late November. Weekly downloads saw fluctuations, starting at around 2M and peaking at 2.3M by the end of December. Active users showed consistent growth, reaching approximately 138M by the end of the quarter.

Instagram maintained robust weekly downloads, beginning at 1.7M and peaking at 1.8M in December. Revenue showed some variability, with a high of about $715K in late October. Active users grew steadily, ending the quarter at approximately 178M.

Facebook saw a consistent download rate, starting at 1.2M and peaking at 1.3M towards the end of the quarter. Revenue remained relatively stable, fluctuating slightly around $77K. Active users increased gradually, reaching 194M by the end of December.

Threads had varied download numbers, with a notable decline towards the end of the quarter, starting at 1.5M and dropping to 878K. Despite no revenue, active users consistently increased, ending the quarter at around 49M.

Kwai Lite-versão leve do Kwai showed a strong download performance, peaking at 1.2M in mid-November. Revenue showed moderate growth, peaking at approximately $57K in early December. Active users saw some fluctuations, ending the quarter at around 34M.

These insights from Sensor Tower provide a snapshot of how these leading social apps performed in South America during the last quarter of 2024. For more detailed insights, visit Sensor Tower's platform.